KAMPALA, UGANDA: October 2017. In a research study of over 1,000 motorists across Uganda, commissioned to find out driving habits relations to lifestyle, leisure and attitude to fuel efficiency. Although the research was commissioned by a leading oil and petroleum company the research did not focus on any brand attributes but was rather focused on motorists a behavior and attitudes.
At the research release, today, Marx Rukundo, The Ipsos Uganda Managing Director commented that the findings were crucial to all players in the motoring industry because some validated long held views about motorists and revealed new finding about fueling behavior and lifestyle.
Some key findings that emerged were that 89% of motorists believed that some fuels on the market are more efficient than others. It was also discovered that 57% of new drivers were less likely to believe the existence of more efficient fuels as compared to 91% of driver who had been driving 3-5years.
“The study was conducted on 1,037 drivers from 4 regions countrywide. They were also split between private motorists, private transport motorists (special hires and Uber drivers) and public transport motorists (taxis and PSVs)” Mr. Rukundo, added in his remarks at the press conference.
Mr. Moses Mafabi, the Ipsos Project Manager in explaining the research said, “When we looked at the data, we found that the number of women who fuel once a week and spend between UGX 50,000 and UGX 150,000 is double that of men in the same category.”
The study further indicates that almost 6 in 10 drivers countrywide would spend more on fuel than miss out on some or on all planned leisure activities.
The research also demonstrated how much motorists spend on fuel and revealed that only about 4 in 10 private motorists spend about UGX 30,000 or less on fuel per day compared to public transporters who spend more than UGX 50,000 daily. In addition, female motorists are more likely to spend their leisure time with family and relatives (79%) compared to their male counterparts (64%). Also, male motorists were more likely to spend their leisure time with workmates compared to female motorists.
“The maiden research has also demonstrated the changing fuel purchasing power, the varying landscapes between male and female and the surprising the discovery of women being more efficient drivers than men and better planners.
In every 10 car owners between 26-30 years old, half of it are more likely to travel for leisure compared to the older car owners.
I want to also commend the respondents for giving us such insightful feedback and I am optimistic that this is for our good because fuel prices and availability affects all of us in one way or another. I also call upon the government to look into the loopholes the study has sighted out and improve them or fill in the gaps” said Marx Rukundo from Ipsos.
In addition, 69% of respondents believe that it’s important to use efficient fuels that provide extra miles per liter because it helps them to save on money spent. In a bid to save the respondents also revealed on tips of how to save on fuel and 60% of the motorists said they avoid using the AC, plan their trips better and service the car more regularly. All motorists consider regular servicing the car as the best technique to save on spending on fuel and closely followed by selection of the right gear when driving while the condition of their car tyres lies at the bottom of the motorists’ concerns.
I would like to commend the respondents for giving us such insightful feedback and I am optimistic that this is for our good because fuel prices and availability affect us in one way or another.” Said Marx Rukundo from Ipsos.
The study has highlighted some of the key points in power of purchase, purchase behavior, fuel efficiency and how all these affect the lifestyle of motorists in Uganda.