This new deployment comes just weeks after the Ruparelia Group, which also owns Victoria University in Kampala, controversially recruited Bad Black their brand ambassadors, a stance that caused a lot of ripples among academia and moral enthusiasts.

During the storm in a tea cup that both Victoria University and Bad Black withered, the later was forced to publically reveal that she was not interested in one of the benefits of becoming a student at the school but rather the bursaries offered for her children to attend Kampala Parents Schools, also owned by the group.

Insiders tell us that after a series of meetings between Bad Black and the directors of the group, it was agreed that she is tactfully deployed at Premier Recruitment Services, where her expertise in organizing and managing women is needed.

Bad Black, who claims to be the president of ‘prostitutes’ in Uganda, has in the past, also bragged of having run several red-light rings in Malaysia and Dubai. It is also public knowledge that the female ‘Escort’ is one of the most lucrative businesses that are thriving in Qatar and that the company’s deployment of Bad Black is an ace move. 

Running under the theme; Redirecting Social Media to Impactful Social Networking Engagements, the festival will bring real social media experience in a venue with free Wi-Fi where all social media engagements will be live on giant screens. The event will see social media revelers treated to a mix of informative, edutainment and fun activities.

The main sponsors of the event are Uganda Communications Commission (UCC) and the Ruparelia Group of Companies. Other key partners include National Information Technology Authority-Uganda-NITA-U (internet partner), Next Communication, NBS TV and Nxt Radio (Media Partners) as well as Uganda Breweries Ltd who will ensure revelers get drinks at attractive prices.

Amon Baita, the Marketing Head of  Social Media Fest said, it is not only  aimed at streamlining  the social media industry towards effective and professional communication amongst users, but it will also boost awareness and promotion of digital marketing and e-commerce amongst Ugandans, plus amplifying an impactful usage of social media through interaction with end-users.

“The Social Media Festival will bring together individuals, social media groups, influencers, bloggers, digital marketing agencies, government agencies, exhibitors and various brands and organizations under one roof to network and learn more how best to benefit from social media platforms,” Baita says.

He adds that Uganda Registration Services Bureau (URSB), Ecobank, Davis & Shirtliff among others have already booked space to exhibit and showcase their various digital innovations and products.

He urges other companies with digital products/services and those using social media platforms to better their service delivery, to book space not only for exhibition purposes but also to network and get feedback from end users of their products physically.

Baita says the event will have interactive sessions where various topics relating to ICT and internet, PR Management and marketing and branding on social media among others, will be discussed.

“Social Media FestUg’s vision is to be the biggest marketing social event in the region bringing all brands in direct contact with their audience,” he adds. Baita says entrance into the one-day event is free but one must register in advance via a link. He provided the link as https://bit.ly/2ucCBUM.

For companies that want to exhibit or any inquiries, contact Amon Baita via: 0774037962