EXPECT MORE FOR LESS: MultiChoice Uganda CEO Hassan Saleh Says The New Campaign Responds To Changing Economic Realities And Customer Demands For Affordable Entertainment Without Compromising Quality

MultiChoice Uganda has launched a nationwide sales drive under its new “Expect More for Less” campaign, introducing more affordable DStv package options that provide customers with greater access to quality entertainment at a time when value for money is more important than ever.

The campaign is a direct response to customer feedback and evolving household needs, reinforcing MultiChoice Uganda’s commitment to making premium entertainment accessible to more Ugandans without compromising on the quality of content and viewing experience.

As part of the initiative, customers can now enjoy DStv through refreshed package offerings designed to cater to different budgets and viewing preferences. The revised packages include DStv Starter at UGX 25,000, DStv Select at UGX 60,000, and DStv Ultimate at UGX 185,000, providing an affordable entry point for a broad range of local and international entertainment.

Speaking at the national flag-off event, Hassan Saleh, Chief Executive Officer of MultiChoice Uganda, said the campaign reflects the company’s continued focus on delivering meaningful value to customers.

“We understand the economic realities many households are navigating today, and that is why we have reimagined our offering to ensure customers get even more value from DStv. Through the ‘Expect More for Less’ campaign, we are making quality entertainment more affordable while maintaining the breadth and quality of content our customers know and trust. This initiative demonstrates our commitment to putting customers first and ensuring they can continue enjoying great entertainment without stretching their budgets.”

Customers across all packages will continue to enjoy a rich mix of local productions, international series, blockbuster movies, children’s programming, news and world-class sport, ensuring there is something for every member of the family.

The sales drive will be supported by nationwide activations, dealer engagements, regional roadshows and consumer outreach programmes aimed at bringing the new value proposition closer to communities across the country.

The “Expect More for Less” campaign emphasizes MultiChoice Uganda’s ongoing commitment to delivering customer-focused solutions that respond to market needs while ensuring viewers continue to receive the best entertainment experience at exceptional value.