A fierce social media war is raging between State Minister for Local Government Justine Nameere Nsubuga and Nation Media Group Uganda Managing Director Susan Nsibirwa, drawing politicians, lawyers, media personalities and ordinary Ugandans into one of the most explosive online battles of the year.
What begins as a seemingly harmless comment about Nameere’s disputed election victory quickly turns into a no-holds-barred exchange of accusations, threats of court action and personal attacks. The public showdown unfolds on X, formerly Twitter, where thousands of Ugandans watch in disbelief as two prominent women engage in a war of words that many describe as embarrassing, shocking and entertaining in equal measure.
THE POST THAT STARTS IT ALL
The drama starts when Nsibirwa who prefers to be called the hot CEO chick in town questions the circumstances under which Nameere becomes Woman MP for Masaka City. “How do you explain the MP election debacle? The law was broken to declare you winner,” Nsibirwa posts. The comment immediately ignites debate, with some social media users backing the media executive while others accuse her of targeting the newly appointed minister.
One user, Justice Hunter, dismisses the criticism and writes: “Which law hasn’t been broken in Uganda? Let Justine Nameere lead. The Constitution of Uganda was shredded long time.” Another user, Pharidah, warns Nsibirwa that she may have opened a dangerous battlefront. “She will go off on you… be prepared.”
NAMEERE DROPS A BOMB
Instead of responding directly to the election question, Nameere launches a blistering personal attack against the NMG boss.
“Nsibirwa, I stood surety for you in 2015. Your fellow managers at Vision Group refused to help you out of Police because you had become a recidivist due to your known alcohol and njaga (marijuana) problem!” Nameere writes. She then asks: “So when the law gives you bond it’s right but when it saves my cheated victory, then the law is bent?” The allegations spread like wildfire across social media, triggering fierce reactions from both supporters and critics. Nameere continues her offensive. “I hate to remind people when I help them especially omukazi omukulu. But the jealousy and hypocrisy of some people is going to force us to expose them. When I was declared MP she congratulated me. When I became a Minister she suddenly has a problem with my MP victory. Naye kiki?”
NSIBIRWA LAWYERS UP
The accusations immediately provoke a furious response from Nsibirwa. “Lies lies and more lies… because that’s who you are. And this can definitely land you in court for defamation. Let’s go!!” The legal threat only adds fuel to the raging online battle. Nsibirwa later doubles down.
“Keep building the case file. I am here for it… as are my lawyers.” As the exchange intensifies, social media users begin debating whether the fight will end in court.
SHEILAH GASHUMBA JOINS THE FIGHT
Media personality Sheilah Gashumba appears to side with Nameere. “Hehe Justine Nameere just put the woman in her place real quick.” Gashumba also questions why Nsibirwa publicly challenged a minister.
“For your information, this is a minister whether you agree to it or not. She might not be your favorite but that’s it. If she has done something wrong, DM her not on her page. Grow up.” Her comments spark another wave of reactions online.
KABUSHENGA RUSHES TO DEFEND HIS SUE
Former Vision Group CEO Robert Kabushenga publicly comes to Nsibirwa’s defence and delivers what many users describe as a powerful rebuttal. “I worked with Susan Nsibirwa between 2011 and 2019 as her supervisor when she headed our marketing function. Not once was she ever apprehended as a suspect in or charged with a criminal offense.”
Kabushenga further praises her integrity. “In fact, she left two years before me with her record of high integrity and stellar performance.”
He adds that any such allegations would have surfaced years ago if they were true. “I am certain that her current employer would have done due diligence before entrusting her with her present role.” For starters Kabushenga and Nsibirwa are the architects of the most successfully project at Vision Group dubbed ‘Harvest Money Expo’.
LAWYERS AND ACTIVISTS WEIGH IN
Prominent lawyer Nicholas Opiyo joins the debate. “Is there a bail bond form she can share? Or is it a political bluff calculated to besmirch the good name of Sue Nsibirwa?”
Veteran politician Wafula Oguttu also weighs in. “From the little she has so far displayed in the media about herself in the past six months, she lacks credibility to be believed.”
Author and activist Kakwenza Rukirabashaija warns Nameere about possible legal consequences. “Slow down. Your godfathers might protect your political interests, but don’t think they will protect you against a civil suit.”
‘WHAT ARE YOUNG GIRLS LEARNING?’
Arnold Ankunda expresses disappointment with the public spectacle. “You women, do you even realize that somewhere in Teso, Yumbe, Mukono, Ntungamo and many other places, young girls are looking up to you? What exactly are they supposed to learn from you?”
His comments resonate with many Ugandans who believe public leaders should set a better example.
SOCIAL MEDIA TURNS THE FIGHT INTO ENTERTAINMENT
Not everyone sees the exchange as a serious matter. Pastor Martin Ssempa jokes: “This catfight violence is exactly why I pay Elon to be on X.”
Johnnie Musenze declares: “Gabriel yagikubye bweru… gwawedde 3:1 in favor of Nameere.”
Others strongly disagree. Mak Eyee writes: “Susan Nsibirwa and Justine Nameere’s battle is the most unbalanced I have ever seen. It’s like a rat biting an elephant and calling itself a hero.”
NINYE TABZ ENTERS THE WAR
Just when many thought the online battle could not get any hotter, social media commentator Ninye Tabz jumps into the fray and publicly demands that Nameere apologize to Nsibirwa.
“Nameere should apologize to Nsibirwa immediately, less of which, I’ll go rogue too and present some receipts of our beloved minister doing un-ministerial things.” The statement immediately catches Nameere’s attention and triggers another fiery exchange. In a lengthy response, the minister accuses Ninye Tabz of blackmail and intimidation.
“Nameere making those false allegations against Madam Sue will be the last time she does anything like that! I am going to teach you about a law called threatening violence! You have 30 minutes to delete these threats or face the real law!”
She continues: “You have struggled so bad to blackmail me and get my attention! I ignored you but still you won’t respect my silence because it is a completely different language that people like you understand!” Nameere insists that social media users are increasingly supporting her position. “Ugandans are slowly realizing that social media bullies like you don’t respect silence, that is why they are taking my side in as much as you are shouting indiscipline! Indiscipline!”
The minister also questions why Ninye Tabz is demanding an apology if Nsibirwa intends to pursue legal action. “Why are you soliciting for an apology if Nsibirwa is going to court?” She then broadens her attack, accusing the media executive of taking political positions while heading a major media organization. “Tell your mother or mentor or wife or hirer or whatever Nsibirwa is to you, to respect the media group she works for. She is always taking political sides, attacking NRM leaders, expecting what? What is her end in mind?” Nameere concludes with a warning.
“Lastly I know you are a mouth for hire but threatening me is a very bad idea! Very bad idea!” The exchange quickly becomes one of the most discussed threads on Ugandan X, adding yet another layer of drama to the already explosive confrontation.
WHO WILL HAVE THE LAST WORD?
Communications professional Patrick Oyulu aka OPP says the argument should have focused on the original question. “Susan asked a question. Whether one agrees with her or not, questions deserve answers, not personal demolition exercises.” He argues that Ugandan politics often avoids difficult discussions.
“The difficult question may be about process, law, accountability or leadership. But because those discussions are uncomfortable, we search where the light is brightest: personal attacks, old grudges, character assassination and social media theatrics.”
For now, both women remain defiant. Nameere shows no signs of backing down while Nsibirwa insists her lawyers are ready.Whether the battle remains online or moves to the courtroom, one thing is certain: Uganda’s latest social media war has captured national attention and turned X into a battlefield where reputations, credibility and political influence are all on the line.
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