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    My View of a Disguised Coup: Celebrated Rebel Museveni Uses Slightly Amended Cabinet List to Carry Out Palace Overthrow Against Himself, Muhoozi

    My View of a Disguised Coup: Celebrated Rebel Museveni Uses Slightly Amended Cabinet List to Carry Out Palace Overthrow Against Himself, Muhoozi

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    From Streams to Screens: Here Unveiling the IT and Digital Transformation of Uganda`s National Water and Sewerage Corporation Corp

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    Stealing A Glance at Balokole Polls: Pastor Kyazze Takes Early Lead as Bisiyaga Assumes the Center Stage at The Election of New Leadership Today

    Fake Blackmail: Let Ham Deliver Nakivubo Stadia instead of Labeling Bond Okello, Audrine Nsubuga Unpatriotic

    Fake Blackmail: Let Ham Deliver Nakivubo Stadia instead of Labeling Bond Okello, Audrine Nsubuga Unpatriotic

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    All Royal: HRH Kamuswaga Concludes His Official Trip to California with Lots of Investors` Attraction to Kooki Kingdom

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    Digital Technologies Could Help Uganda’s Economy Recover Faster

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    UNBS closes Sunshare factory over failure to comply with Standards

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    From Procrastination to Graduation: The Pumpy, Yet Inspiring Academic Voyage of Robert Ssentamu Kyagulanyi, The National Unity Platform Principal

    From Procrastination to Graduation: The Pumpy, Yet Inspiring Academic Voyage of Robert Ssentamu Kyagulanyi, The National Unity Platform Principal

    Tribute to Fred Enanga: A True Friend and Leader Who`s Personality Is Marked by a Cool-headed and Respectful Approach To Even the Most Contentious Issues

    Tribute to Fred Enanga: A True Friend and Leader Who`s Personality Is Marked by a Cool-headed and Respectful Approach To Even the Most Contentious Issues

    A Shaky Comeback: Out-of-Favor Singer Ronald Mayinja Tests Fans’ Moods with a Concert Poised to End His Musical Sabbatical Come Women`s Day at Serena

    A Shaky Comeback: Out-of-Favor Singer Ronald Mayinja Tests Fans’ Moods with a Concert Poised to End His Musical Sabbatical Come Women`s Day at Serena

    All Smiles for and Of Joy: The Groundless Beauty is in Realizing that Sometimes Real Superheroes Live in the Hearts of Small Children Fighting Big Battles

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    Arsenal’s Quest for Premier League Glory: A Balancing Act of Triumph and Concern as the Two wins against Brentford and Wolves Catapults them to the EPL Summit

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    UNBS closes Sunshare factory over failure to comply with Standards

    UNBS closes Sunshare factory over failure to comply with Standards

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    To Connect the Unconnected with Innovations towards Inclusive Growth

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    My View of a Disguised Coup: Celebrated Rebel Museveni Uses Slightly Amended Cabinet List to Carry Out Palace Overthrow Against Himself, Muhoozi

    My View of a Disguised Coup: Celebrated Rebel Museveni Uses Slightly Amended Cabinet List to Carry Out Palace Overthrow Against Himself, Muhoozi

    Deal: Over 50,000 Housing Units to be supplied as NWSC and NHCC Sign Water Partnership MOU

    From Streams to Screens: Here Unveiling the IT and Digital Transformation of Uganda`s National Water and Sewerage Corporation Corp

    Stealing A Glance at Balokole Polls: Pastor Kyazze Takes Early Lead as Bisiyaga Assumes the Center Stage at The Election of New Leadership Today

    Stealing A Glance at Balokole Polls: Pastor Kyazze Takes Early Lead as Bisiyaga Assumes the Center Stage at The Election of New Leadership Today

    Fake Blackmail: Let Ham Deliver Nakivubo Stadia instead of Labeling Bond Okello, Audrine Nsubuga Unpatriotic

    Fake Blackmail: Let Ham Deliver Nakivubo Stadia instead of Labeling Bond Okello, Audrine Nsubuga Unpatriotic

    Heroine! Presidency Minister Milly Babalanda Saves Kyabazinga from Physical Assault at the Canada Busoga Symposium

    Heroine! Presidency Minister Milly Babalanda Saves Kyabazinga from Physical Assault at the Canada Busoga Symposium

    All Royal: HRH Kamuswaga Concludes His Official Trip to California with Lots of Investors` Attraction to Kooki Kingdom

    All Royal: HRH Kamuswaga Concludes His Official Trip to California with Lots of Investors` Attraction to Kooki Kingdom

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Tech
    • All
    • Apps
    • Gadget
    • Mobile
    • Startup
    Digital Technologies Could Help Uganda’s Economy Recover Faster

    Digital Technologies Could Help Uganda’s Economy Recover Faster

    Liquid Telecom to host first cloud event of its kind in Uganda

    Liquid Telecom to host first cloud event of its kind in Uganda

    TECNO Mobile Uganda Skills Graduates Through Its Graduate Trainee Program

    TECNO mobile Uganda skills graduates through its graduate trainee program

    UNBS closes Sunshare factory over failure to comply with Standards

    UNBS closes Sunshare factory over failure to comply with Standards

    Outgoing PRAU President Cynthia Mpanga (right) hands over the key to new PRAU President Sarah Kagingo as PRAU Patron Min. Frank Tumwebaze looks on

    Hon. Frank Tumwebaze graces PRAU Governing Council Handover Ceremony

    UG Pineapple at B&W

    It was Blankets and Pineapple Waragi as SA’s Distruction Boys entertain Kampala

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Entertainment
    • All
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    • Music
    From Procrastination to Graduation: The Pumpy, Yet Inspiring Academic Voyage of Robert Ssentamu Kyagulanyi, The National Unity Platform Principal

    From Procrastination to Graduation: The Pumpy, Yet Inspiring Academic Voyage of Robert Ssentamu Kyagulanyi, The National Unity Platform Principal

    Tribute to Fred Enanga: A True Friend and Leader Who`s Personality Is Marked by a Cool-headed and Respectful Approach To Even the Most Contentious Issues

    Tribute to Fred Enanga: A True Friend and Leader Who`s Personality Is Marked by a Cool-headed and Respectful Approach To Even the Most Contentious Issues

    A Shaky Comeback: Out-of-Favor Singer Ronald Mayinja Tests Fans’ Moods with a Concert Poised to End His Musical Sabbatical Come Women`s Day at Serena

    A Shaky Comeback: Out-of-Favor Singer Ronald Mayinja Tests Fans’ Moods with a Concert Poised to End His Musical Sabbatical Come Women`s Day at Serena

    All Smiles for and Of Joy: The Groundless Beauty is in Realizing that Sometimes Real Superheroes Live in the Hearts of Small Children Fighting Big Battles

    All Smiles for and Of Joy: The Groundless Beauty is in Realizing that Sometimes Real Superheroes Live in the Hearts of Small Children Fighting Big Battles

    Arsenal’s Quest for Premier League Glory: A Balancing Act of Triumph and Concern as the Two wins against Brentford and Wolves Catapults them to the EPL Summit

    Arsenal’s Quest for Premier League Glory: A Balancing Act of Triumph and Concern as the Two wins against Brentford and Wolves Catapults them to the EPL Summit

    Together for a National Cause: Tourism Minister Martin Bahinduka and Miss Uganda Beauty Queens Unite for a Charitable Safari Adventure

    Together for a National Cause: Tourism Minister Martin Bahinduka and Miss Uganda Beauty Queens Unite for a Charitable Safari Adventure

  • Lifestyle
    • All
    • Fashion
    • Food
    • Health
    • Travel
    Here is to the Secure Water Future: Rather than Simply Reacting to Challenges, NWSC is taking a Deliberate Approach to Sustainable Management

    Here is to the Secure Water Future: Rather than Simply Reacting to Challenges, NWSC is taking a Deliberate Approach to Sustainable Management

    A Nation on Edge: Unpaid Water Bills Prompt No Mercy as Police and Prison Services Are Cut-off NWSC Taps Over UGX43.3Bn Unpaid Flow

    A Nation on Edge: Unpaid Water Bills Prompt No Mercy as Police and Prison Services Are Cut-off NWSC Taps Over UGX43.3Bn Unpaid Flow

    Tribute to Fred Enanga: A True Friend and Leader Who`s Personality Is Marked by a Cool-headed and Respectful Approach To Even the Most Contentious Issues

    Tribute to Fred Enanga: A True Friend and Leader Who`s Personality Is Marked by a Cool-headed and Respectful Approach To Even the Most Contentious Issues

    Euros 165m Grant: NWSC Secures French Agency’s Funding with Focus on Expansion of Water and Sanitation Infrastructure in Newly Designated cities

    Euros 165m Grant: NWSC Secures French Agency’s Funding with Focus on Expansion of Water and Sanitation Infrastructure in Newly Designated cities

    African Water & Sanitation Academy Receive Breakthrough as National Water and Partners Roll out Partner Africa- Project

    FIRED UP: G77+China and NAM Summits Lauds NWSC As ED Mugisha Calls on a Course to Professional Action Through the Utility Engineering Community

    Cecilia Barbara Atim Ogwal: The Beauty Queen, Banker, Wife, Mother, Businesswoman, Consultant, Legislator, Advocate and a Politician That Logged Out at 77 Amid G-77

    Cecilia Barbara Atim Ogwal: The Beauty Queen, Banker, Wife, Mother, Businesswoman, Consultant, Legislator, Advocate and a Politician That Logged Out at 77 Amid G-77

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • Opinions
    UNBS closes Sunshare factory over failure to comply with Standards

    UNBS closes Sunshare factory over failure to comply with Standards

    UG Pineapple at B&W

    It was Blankets and Pineapple Waragi as SA’s Distruction Boys entertain Kampala

    To Connect the Unconnected with Innovations towards Inclusive Growth

    To Connect the Unconnected with Innovations towards Inclusive Growth

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    Cindy Sanyu to headline Eastern Megafest

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Uganda Football and TV: Here is the big and Ugly Controversy surrounding the Serenely Packaged Beautiful Game

October 5, 2022
inEntertainment, Featured, Opinion, Sports
State of Football: Moses Magogo’s Heart Beats for the Referees and their current Officiation levels

FUFA Boss Moses Magogo (Courtesy Photo)

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So, Uganda’s Football, especially the Top flight football competition – the Star Times Uganda Premier League (SUPL) will be covered live bit by bit, corner by corner, every match of the fixture, thanks to Star Times Uganda, Sanyuka Prime and FUFA TV channels. Star Times Uganda will be playing its trade in the center there, FUFA TV, a television channel affiliated to the national body that organizes all football activities will be playing in the goal posts on the ‘right’- for they are the owners of the game courtesy of FUFA. 

Then, Sanyuka Prime launched with such vigor, and according to the coin tossed, they will be playing in the left goal posts of the football pitch. Yet, save for these three television channels, alongside them, whose focus, especially during their sports show times is partly football and game media coverage, is a hoist of local stations of commercial televisions with each craving to have their video cameras focused on this one pitch for football action.  Good thing for these other channels is that they run delayed action and result for that matter. My dear, the question however is who brings what and who takes the day in which capacity. 

Star Times Uganda (Playing the sovereign in the Centre) 

Star Times Uganda checked into football in 2018 with sponsorships and therefore have exclusive rights as Title sponsors. The Federation of Uganda Football Associations signed a 10-year broadcast and sponsorship agreement with Pan-African pay-television operator. The contract is worth $7.24m (€6.17m) and encompasses broadcast rights and title sponsorship of the Premier League and Big League, the top two tiers of domestic club football. The contract was set to run from June 1st2018 to July 31st2022 and was valued at $3m. It encompassed commercial and media rights for the Premier League, Big League and Uganda Cup.

Sanyuka Prime (ordered in the left goal posts)

Rebranding from Sanyuka TV to now Sanyuka Prime, the TV-launched channel is bragging of going to relay live all 150 Star Times Uganda Premier League matches where ever they must happen. The Next Media Services, multimedia conglomerate announced the launch of a new television station just in time on Thursday for the league matches that kick-off Friday, Accordingly, Sanyuka Prime will be the official home of the Star Times Uganda Premier League, according to Next Media chief of strategy and Sanyuka Prime General Manager Joe Kigozi.

“SUPL remains Uganda’s largest football league, and the new channel will primarily focus on the league, along with other programming tailored to women and football fans, such as other sports, movies, and lifestyle content.” KIgozi. He adds; “We are back with the SUPL, we are back with unmatched quality, equipment, and the commitment to bring the game to you live. The new season of 2022-23 will be like no other in the history of SUPL.” The new station will now take over the SUPL from Sanyuka Television that carried the league for the last five seasons starting with 2017-2018, 2018-19, 2019-20, 2020-21, and 2021 – 22.

FUFA TV (Forced in the right goal posts)

On 28th March 2022, Uganda Communications Commission (UCC) issued FUFA Media Services (FMS) Ltd with a Hybrid License to operate the FUFA TV. Carried on both Pay and Free-to-Air platforms, FUFA TV launched to address this sports/football live action gap with focus on bringing quality live Ugandan sports action to mobile viewers, homes, work places, leisure places, airports, and many public waiting places. AS they launched Magogo’s dream was to phase out every and all media from football and his dream is still on up and Running-Time will tell.

The Conclusion

As Star Times and FUFA launched partnership, Magogo was truly quoted with excitement that; “The modern game needs money and there is no shortcut to that and we shall continue to work harder to get the money. Serious broadcasters invest for a long time and it’s the reason this partnership is for 10 years. This is a huge investment from a partner and we have a lot of confidence in it.”

But the man is very unpredictable. The style he (Magogo) shook Star Time’s Aldrine Nsubuga’s hand drove us to a topic ‘Slipping out slowly’ from Outside TV partnerships. Moreover, its him receiving the package!  The previous years have been for investing in the league and its believed that mile stone has been reached-The point of making money. That is why there is need for more partners to drive further the point. The way to go therefore is not more TV partners for they ruin the game as issues of media rights will crawl in.

Is it not prudent to avoid the confusion of TV partnerships for other none competition sponsors? Watch the space! 

Author Profile

Daniels N Tatya
Daniels N Tatya
Mr. Daniels N. Tatya is an affluent Sports Writer, Commentator and Editor. His over 15 years of covering almost major sporting events makes him a revered and an authority on investigative Sports journalism in Uganda. He can also be reached via [email protected] +256(0)758268315
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